Christian Gleich is the ambassador of the European Blockchain Association and well-known as a consultant and international speaker on topics related to blockchain, web3, tokenization and the metaverse. His focus over the last 25 years has been on the specific development of digital use cases and business models as well as their monetization. In various leadership positions, the digital expert led innovative projects for Samsung, Nike as well as NASA. He also holds the Guinness® World Record for the largest product launch of all time - streamed from the international space station (ISS). Right now he is focusing on tokenization for companies of different industries.